Core Acumen, LLC
Core Acumen, LLC is a career coaching business owned and founded by Valencia Brown. As a newly-formed business, Valencia reached out to me for help to build out her business’ brand identity.
I had the opportunity to design a logo and brand guidelines deck outlining Core Acumen, LLC’s brand tone, core values, mission, and more. Additionally, I created social media content and a social media strategy that Valencia could use to increase brand awareness for her business and coaching services.
Logo Design
This logo consists of a dynamic circular shape, which forms a silhouette of people joined together in a spirit of support and camaraderie. The multi-colored dots, representing the heads of each person in the circle, convey the importance of diversity in a community of growing leaders and professionals.
At the very center of the logo, a flower-like shape is formed, which reinforces the theme that growth stems from a healthy, well-nourished core. All of this is summed up and strengthened by the tagline, “Values Driven. People Focused.”
Brand Guidelines
This deck summarizes Core Acumen, LLC’s mission, core values, brand tone of voice, target audience, logo usage, color palette, typography, and imagery. Essentially, this acts as a foundational resource for anyone designing or writing content for Core Acumen, LLC, and it ensures that the brand identity remains consistent.
Social Media Images
